Diego Wang

Tencent and JD Launch Targeted Brand Advertising on WeChat

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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Big Data and Precise Marketing – Tips from Baidu

Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business in China? As we all know, Baidu is the biggest, and most popular, Chinese search engine with coverage of approximately 95% of China’s population. It receives around 6 billion search queries per day.

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All you need for your Chinese Landing Page

Landing pages have become more and more relevant over the past few years. With an increase in brand awareness and persuading power, they play a huge roll when it comes to online marketing and ecommerce. This article will focus on the basic structure of a successful landing page as the improvements that can be made

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Top Demand Side Platforms (DSP) in China

Since entering China in 2012, DSP has become a major competition area of all the “powerful and visionary” companies. Big companies like Baidu and Tencent  have built their own DSP platforms, traditional advertisement agencies and new players flocked to this area, but there is no stable situation yet in this market. So if you decide

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Demand Side Platform in China

Overview of Demand Side Platform (DSP) in China After arriving to China in 2012, DSP has gained popularity among advertisers due to its way of changing the traditional advertising buying model, from media buying to target audience buying. It lets advertisers see their ads performance more intuitively, allowing them to change promotion strategies more efficiently. As one of the

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