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Is China becoming more open for imported goods?

Despite its enormous potential, in China the ease of doing business experiences a lightning-fast evolution. Trade in China still suffers from some difficulties that require a certain courage by those who seek success in the country. Such evolution is aimed at providing increasing facilities for the establishment of trade relations in the country but, according

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How to take advantage of the latest E Commerce revolution? U-Commerce trend

Nowadays, we all are very well aware of the importance of Ecommerce on current business. E-Commerce has been a great revolution for companies and customers, helping the exchange of goods and services without geographical barriers via Internet. With most of famous brands selling via e-Commerce and the development of B2B, B2C and C2C markets, the

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Tencent and JD Launch Targeted Brand Advertising on WeChat

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

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How to optimize traffic within 1688.COM to obtain leads?

Interested in the B2B market? This article is  for those currently interested in launching a B2B ecommerce initiative! Following our instruction of How to Sell B2B Online in China, from 2 OPEN we will guide you on the most famous Chinese B2B platform –1688.COM, to obtain leads for your company, giving you the basic information

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How to Sell on Wechat?

Interested on learning how to sell on Wechat? Keep reading! On 20 April 2015, China Press and Publication Academy launched their first report based on Wechat platform. With over 600 million potential customers, the Report showed the great potential Wechat has for Brands to reach new audiences in Chinese market. WeChat is one of the

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How will the “Brexit” influence China?

“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the

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Lancôme’s PR Disaster in China and What We Should Learn From It

During this past week, Lancôme has become one of the hottest hashtags on Weibo. This time, however, being the hottest was not beneficial at all for Lancôme! Huge damage to its brand image and reputation in China has given Lancôme China an unprecedented PR nightmare. What happened there? On June 2nd , the actress Denise

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How to Sell B2B Online in China

Last week we were in an event in Valencia organized by our partner, the Valencia Chamber of Commerce, in which we shared our knowledge about the B2B online business development in China in front of a full auditorium. We were glad to share the “stage” with 2 of our best clients: – Amvos Consulting: leading

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