China

Tencent and JD Launch Targeted Brand Advertising on WeChat

From the association of Tencent –owner of the biggest social platforms in China- and JD.com –the leading online direct sales company in the country-, has emerged a new conception of Marketing and Brand Advertising. In 2016 in Beijing, both released a plan based on Ecommerce marketing service called “J&T Plan”. The new policy was aimed

Read more

How will the “Brexit” influence China?

“It could be the darkest day in the history of European stock market.” “Brexit”, the abbreviation of “British exit” that mirrors the term “Grexit”. “Grexit” was created when Greece tried to exit the European Union but failed at last. And now, the Britain makes it. “In current phase, we are not able to realize the

Read more

How to Sell B2B Online in China

Last week we were in an event in Valencia organized by our partner, the Valencia Chamber of Commerce, in which we shared our knowledge about the B2B online business development in China in front of a full auditorium. We were glad to share the “stage” with 2 of our best clients: – Amvos Consulting: leading

Read more

10 things you need to know to Build a Chinese Website (Part 1)

When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to

Read more

L’Oreal Digital Marketing Campaign in China

In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In comparison with 2014, there was an increase of 14.7%, which is the fastest growth that the company has had in the past 20 years. Its digital marketing campaign was not the exception, with an outstanding 40% increase in

Read more

2016 Springtime At The Canton Fair

The Canton Fair, held since 1957 in the city of Guangzhou, is currently the largest International Trade gathering in China, and the most successful one in the country. In Spring and Autumn, and for fifteen days, the city brings together importers and exporters from all over the world. Its 2016 Spring celebration, divided into three sessions

Read more

Big Data and Precise Marketing – Tips from Baidu

Nowadays everyone is talking about big data, but what exactly is big data? How can we use it to benefit our business in China? As we all know, Baidu is the biggest, and most popular, Chinese search engine with coverage of approximately 95% of China’s population. It receives around 6 billion search queries per day.

Read more

All you need to know about Ecommerce in China

The first quarter of 2016 is already behind us, are you still figuring out how to start your e-commerce business in China? For some of us e-commerce still feels like a new business model, however, China has long passed this stage, various data suggests that it has already become a traditional industry in China. Traditional

Read more

2Open with Chinese E-commerce companies and Spanish suppliers

In 2 Open we like to be updated. We are constantly attending events that are related to our business scope (Digital marketing and E-commerce in China) so that we can have all the relevant information on the current situation in order to provide our customers with the best posible services. In this case, 2Open attended a networking event in

Read more

Do you want to be on top of Digital China?

Join us! Be updated on last news and trends about China

CN