Digital Marketing in China

10 things you need to know to Build a Chinese Website (Part 1)

When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to

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2 Open keeps growing in Europe with our new office

The 2 Open family keeps growing in order to continue adding value to our customers within the global business world in which we live. China and Europe are now connected with four powerful offices (Shanghai, Weihai, Madrid and Cáceres) that clearly represent what we are and where we want to go; it represents the future and

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Digital Marketing in China. Where do I start?

Hosted by Tolmao Group, the networking event “Digital Marketing in China. Where do I Start?” took place on January 2016 in Shanghai. Luis S. Galán (the CEO of 2Open) was invited to talk about Cross-border E-commerce and the benefits it can bring to a company.  Although it is called a networking event it also features

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2Open at Territorio Creativo: China Business Overview

On Friday the 5th of February Luis Salvador Galán, the CEO of 2Open, went to give a speech to the well-known Spanish marketing consulting agency called “Territorio Creativo” (https://www.territoriocreativo.es/en/). Territorio Creativo was founded back in 1997 and it has had a huge development ever since. In 2005 its blog (TCBlog) was brought to life which

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General situation of cross-border e-commerce in China

General situation of cross-border e-commerce in China 2014 is called by many the year of beginning of cross-border e-commerce in China. Traditional retailers, domestic and oversea e-commerce giants, start-ups, logistic service providers and distributors have all joined this battle trying to get a share of the cake. No doubt this is a time of challenges

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