online marketing

10 things you need to know to Build a Chinese Website (Part 1)

When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to

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7 Facts You Need to Know About The Chinese Online Market

1. The Chinese online ecosystem is shaped by the actions of the B.A.T. The B.A.T. is a group consisting of Baidu, Alibaba and Tencent. They are the dominant players in the Chinese online ecosystem. The dynamics of their competition and cooperation defines the boundary and possibilities of digital marketing and ecommerce in China. Each member

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General situation of fake products in China

It is common knowledge that fake products are everywhere in China, from large cities like Shanghai to remote small towns in Western China and, not surprisingly, online markets are not the exception, even though there is a lack of acknowledgment from their part, it seems that fake products are a part of China whether we like it

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Trends turning into essential tools, outlook 2015

Every year we deal with the trends of the upcoming’s season just to make sure we are up-to-date. We are looking forward for the iPhone 6 introduction; we can’t wait for the new Michael Kors bag-collection; we have to be among the first who try out the pop-up restaurant in town. Sometimes the latest trend

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