10 things you need to know to Build a Chinese Website (Part 1)

When planning to enter the Chinese market, one of the main points in every marketing plan should be the creation of a website that focuses on the Chinese consumer. Naturally, there are some questions that come to mind… What are the differences between a western and an eastern website? What are the aspects that I have to

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L’Oreal Digital Marketing Campaign in China

In the first half of 2015, L’Oreal’s financial statement reported revenues of 12.82 billion euros worldwide. In comparison with 2014, there was an increase of 14.7%, which is the fastest growth that the company has had in the past 20 years. Its digital marketing campaign was not the exception, with an outstanding 40% increase in

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How to verify a Weibo account when you are not a Chinese company?

How to verify a Weibo account when you are not a Chinese company? In order to have your enterprise (brand) Weibo account verified, you have to provide some information to prove your identify. This gives your audiences and potential clients more trust in your brand’s legitimacy, and ensures that your identity is well-protected by Weibo.

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