{"id":504,"date":"2014-10-03T08:03:16","date_gmt":"2014-10-03T08:03:16","guid":{"rendered":"http:\/\/www.2open.biz\/?page_id=504"},"modified":"2026-03-23T10:37:36","modified_gmt":"2026-03-23T10:37:36","slug":"online-marketing","status":"publish","type":"page","link":"https:\/\/www.2open.cn\/?page_id=504","title":{"rendered":"ONLINE MARKETING IN CHINA"},"content":{"rendered":"<p><strong>PERFORMANCE-CONTENT MARKETING<\/strong><\/p>\n<p><strong>Why Online Marketing in China?<\/strong><\/p>\n<p>664 million internet users with an Internet penetration rate of 42.1%.<\/p>\n<p><em><strong>WECHAT:<\/strong><\/em> Let the world see you! WeChat right now has 400 million users and it is possible to open a public account for companies to develop services online.<\/p>\n<p>The Platform also develops its own mobile e-commerce B2C platform and payment method; moreover it opens its platform for internal games which increases user\u2019s time spending on Wechat also.<\/p>\n<p><em><strong>WEIBO<\/strong><\/em>: As a multi-purpose marketing hub. It increases a Chinese website views with less online marketing costs. Weibo is a platform to publish news and hold events, a channel to listen to market and a vivid point of contact for business prospects.<\/p>\n<p><em><strong>BAIDU<\/strong><\/em>: Baidu is the biggest Chinese search engine and Baidu Networks is the biggest network in China, covering Over 95% of web users. It is a full dimension platform and it can do integrated marketing and help the customers to promote through any platform having enormous visit traffic every day both from Desktop and mobile devices.<\/p>\n<ul>\n<li>Baidu Tieba: In Tieba, users gather together for some same topics that they are interested in and form many groups.<\/li>\n<li>Baidu Baike: It is like Wikipedia.<\/li>\n<li>Baidu Zhidao: Q&amp;A platform; people ask and answer questions through this page.<\/li>\n<li>Baidu News: 20 million people view Baidu news from both Desktop and mobile device every day.<\/li>\n<li>Baidu Music: 35 million people and over 500 million songs are listened every day.<\/li>\n<li>Baidu Pictures.<\/li>\n<li>Baidu Video.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PERFORMANCE-CONTENT MARKETING Why Online Marketing in China? 664 million internet users with an Internet penetration rate of 42.1%. WECHAT: Let the world see you! WeChat right now has 400 million users and it is possible to open a public account for companies to develop services online. The Platform also develops its own mobile e-commerce B2C<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/pages\/504"}],"collection":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=504"}],"version-history":[{"count":6,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/pages\/504\/revisions"}],"predecessor-version":[{"id":1505,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/pages\/504\/revisions\/1505"}],"up":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}