{"id":1807,"date":"2016-07-20T10:52:57","date_gmt":"2016-07-20T10:52:57","guid":{"rendered":"http:\/\/www.2open.biz\/?p=1807"},"modified":"2016-07-29T03:59:32","modified_gmt":"2016-07-29T03:59:32","slug":"how-to-optimize-traffic-within-1688-com-to-obtain-leads-2","status":"publish","type":"post","link":"https:\/\/www.2open.cn\/?p=1807","title":{"rendered":"How to optimize traffic within 1688.COM to obtain leads?"},"content":{"rendered":"<h3 style=\"text-align: justify;\"><strong>Interested in the B2B market? This article is\u00a0 for those currently interested in launching a B2B ecommerce initiative!<\/strong><\/h3>\n<p style=\"text-align: justify;\">Following our instruction of <strong><a href=\"http:\/\/www.2open.biz\/how-to-sell-b2b-online-in-china\/\" target=\"_blank\">How to Sell B2B Online in China<\/a><\/strong>, from <a href=\"http:\/\/www.2open.biz\/\" target=\"_blank\"><strong>2 OPEN<\/strong><\/a> <strong>we will guide you on the most famous Chinese B2B platform &#8211;<a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a>, to obtain leads for your company, giving you the basic information to learn how to deal with traffic.<\/strong><\/p>\n<p style=\"text-align: justify;\">In order to develop your sales in a business-to-business, it is important to analyze which actions can be done to improve your company results.<\/p>\n<p style=\"text-align: justify;\"><strong>From <a href=\"http:\/\/www.2open.biz\/\" target=\"_blank\">2 Open<\/a>, we have listed for you some of the key-factors to make it easier your landing on B2B.<\/strong> With our help, your company will take a huge advantage of this big chance on Chinese market!<\/p>\n<hr \/>\n<h4 style=\"text-align: justify;\"><strong>WHAT IS 1688.COM?<\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong><a href=\"http:\/\/www.alibaba.com\" target=\"_blank\">Alibaba<\/a> is currently the biggest Chinese eCommerce company<\/strong>. It dominates the Chinese online marketing in various aspects and includes on its services: online transactions, payments, promotion, service and communication.<\/p>\n<p style=\"text-align: justify;\">In order to focus on B2B market,<strong> <a href=\"http:\/\/www.alibaba.com\" target=\"_blank\">Alibaba <\/a>created a portal for domestic B2B trade in China, <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a>.<\/strong> In 2013, 1688.COM launched a direct channel that is responsible for $30\u00a0million in daily transaction value.<\/p>\n<p style=\"text-align: justify;\">After 14 years development, now <strong><a href=\"http:\/\/www.alibaba.com\" target=\"_blank\">Alibaba<\/a> leads B2B into the full digitalization in China<\/strong> and it is responsible of the great revolution B2B has experienced in China.<\/p>\n<h4 style=\"text-align: justify;\"><strong>HOW TO USE 1688.COM?<\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong>As the domestic B2B portal in China, <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a><\/strong> has millions of vendors but does not support English version for foreign users.<\/p>\n<p style=\"text-align: justify;\">In order to improve your position and make you easier, <strong>from <a href=\"http:\/\/www.2open.biz\/\" target=\"_blank\">2 OPEN<\/a> we will give you the specific information of acquiring traffic within <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\">To provide an accurate sketch for you and due to its importance, we have chosen <a href=\"http:\/\/www.solostocks.com\/\" target=\"_blank\"><strong>Solostocks<\/strong><\/a> as the example below:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>First, Go to the homepage of 1688.COM:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1824\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/1-880x527.jpg\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"880\" height=\"527\" srcset=\"https:\/\/www.2open.cn\/wp-content\/uploads\/1-880x527.jpg 880w, https:\/\/www.2open.cn\/wp-content\/uploads\/1-1006x602.jpg 1006w, https:\/\/www.2open.cn\/wp-content\/uploads\/1.jpg 1439w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Second, Create Solostocks\u2019s online shop in <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a><\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">After the registration, you can access it with <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/solostocks.1688.com\/\" target=\"_blank\">Solostocks.1688.com<\/a><\/span><\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1825\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/2-1-880x528.jpg\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"880\" height=\"528\" srcset=\"https:\/\/www.2open.cn\/wp-content\/uploads\/2-1-880x528.jpg 880w, https:\/\/www.2open.cn\/wp-content\/uploads\/2-1-1004x602.jpg 1004w, https:\/\/www.2open.cn\/wp-content\/uploads\/2-1.jpg 1439w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Third, Optimization:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">When the online shop settles down, we can optimize the traffic through strategies within <strong><a href=\"https:\/\/solostocks.1688.com\/\" target=\"_blank\">Solostocks.1688.com<\/a><\/strong>. The internal optimization of the online shop could bring your company more traffics and leads.<\/p>\n<p style=\"text-align: justify;\">From <strong><a href=\"http:\/\/www.2open.biz\/\" target=\"_blank\">2 OPEN<\/a><\/strong>, we suggest you six strategies to apply to leads generation, such as:<\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Product release:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In proper way, product release can fulfill the product category and increase Page View (PV).<\/p>\n<p style=\"text-align: justify;\">Product quantity is not the key point for <strong>B2B selling<\/strong> but is the product category, title and description. Remember the more detailed the information is, the more opportunities for searching there will be.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1826\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/3.png\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"681\" height=\"384\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Shop decoration:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Shop decoration is aiming to provide a good visibility to viewers: useful information in organization will fully convey to viewers and improve the CTR also display structure has to be recognizable and practical.<\/p>\n<p style=\"text-align: justify;\">Key modules include logo, navigation, introduction, display, share\/favorite, communication etc.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1827\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/4.png\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"590\" height=\"368\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Text content:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Text content includes all the product descriptions and introductions.<\/p>\n<p style=\"text-align: justify;\">It is crucial to pay attention to <strong>Key-words combination<\/strong>: they will be <strong>the best SEO to boost traffics<\/strong>: the more key words are recorded, more exposures there will be.<\/p>\n<p style=\"text-align: justify;\">Refined and targeted content can also lift the ranking and improve the user experience.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1828\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/5.png\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"539\" height=\"378\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Tool assistance:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tool assistance from <strong><a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a><\/strong>\u2019s back office can facilitate <strong><a href=\"https:\/\/solostocks.1688.com\/\" target=\"_blank\">Solostocks.1688.com<\/a><\/strong> promotion. It contains various functions to assist the system management, which provides a better performance in internal optimization.<\/p>\n<p style=\"text-align: justify;\">Tools for managing product, KPI, finance, transaction and marketing would optimize the operation.<\/p>\n<p style=\"text-align: justify;\">Here we explain you three detailed functions which we consider especially important:<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1829\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/6.png\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"602\" height=\"348\" \/><\/p>\n<p style=\"text-align: justify;\">By the way, there are a plenty other tools provided by<strong> <a href=\"https:\/\/www.1688.com\/\">1688.COM<\/a> <\/strong>that you can find. You just need to discover them all and find the one which better suits you!<\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Secondary platform:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The secondary platform of <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\"><strong>1688.COM<\/strong><\/a> is called <a href=\"https:\/\/baike.1688.com\/\" target=\"_blank\"><strong>baike.1688.com<\/strong><\/a>. It is professional and dedicated to provide customers the solutions and commercial knowledge in business by means of questions and answers to solve business problems.<\/p>\n<p style=\"text-align: justify;\">In this business platform, users can get connections and share their experiences. Do not forget to:<\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Use proper key words<\/strong> to find out the related questions<\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Answer professionally<\/strong> to promote <strong><a href=\"https:\/\/solostocks.1688.com\/\" target=\"_blank\">Solostocks.1688.com<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">&#8211; <strong>Enhance the account activity<\/strong> and develop the business<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1830\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/7-880x504.jpg\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"880\" height=\"504\" srcset=\"https:\/\/www.2open.cn\/wp-content\/uploads\/7-880x504.jpg 880w, https:\/\/www.2open.cn\/wp-content\/uploads\/7-1051x602.jpg 1051w, https:\/\/www.2open.cn\/wp-content\/uploads\/7.jpg 1439w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><em>Paid service:<\/em><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Paid service in <strong><a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a><\/strong> can effectively promote the brand and product in bidding ranking.<\/p>\n<p style=\"text-align: justify;\"><strong>The most popular ways of SEM in <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a> are WXB<\/strong> (pay-per-click) <strong>and Diamond Booth<\/strong> (slideshow on the homepage). Both of them strongly facilitate the brand and product promotion in direct way.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1831\" src=\"http:\/\/www.2open.biz\/wp-content\/uploads\/8.png\" alt=\"Optimize traffic within 1688.com to obtain leads\" width=\"653\" height=\"423\" \/><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>Actually, <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a> provides various means for sellers to promote its sales.<\/strong>\u00a0 Here we summarize some main tips to implement the internal optimization in a comprehensive way to obtain the best results!<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Information sufficiency<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Make sure the sufficient and high quality information can be provided to browsers.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Effective transmission<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Transfer the product or brand information in all directions to browsers accurately and immediately.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Qualified images<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">High definition pictures can highlight the brand quality also beatify the online shop.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Customer service<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Keep the effective communication and CRM during the whole sales process.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Ranking optimization<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Paid service can provide the better performance in brand exposure by bidding ranking.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>If you are interesting in doing B2B in China through a more native approach, <a href=\"https:\/\/www.1688.com\/\" target=\"_blank\">1688.COM<\/a> would be the most effective and direct way to help you face to the Chinese customers.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Still interested?<\/strong><\/p>\n<p style=\"text-align: justify;\">Keep checking our blog and <strong>contact us<\/strong> if you have any questions. <strong><a href=\"http:\/\/www.2open.biz\/\" target=\"_blank\">2 OPEN<\/a> will happily assist you!<\/strong><\/p>\n<hr \/>\n<p style=\"text-align: justify;\">This article was edited by Paula Vicu\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interested in the B2B market? This article is\u00a0 for those currently interested in launching a B2B ecommerce initiative! Following our instruction of How to Sell B2B Online in China, from 2 OPEN we will guide you on the most famous Chinese B2B platform &#8211;1688.COM, to obtain leads for your company, giving you the basic information<\/p>\n","protected":false},"author":17,"featured_media":1833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,483,14,1,55,16,5,18,4],"tags":[486,165,69,193,484,409,61,512,513,249,297,511],"_links":{"self":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/posts\/1807"}],"collection":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1807"}],"version-history":[{"count":30,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/posts\/1807\/revisions"}],"predecessor-version":[{"id":1889,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/posts\/1807\/revisions\/1889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.2open.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}