{"id":521,"date":"2015-04-27T15:11:03","date_gmt":"2015-04-27T15:11:03","guid":{"rendered":"http:\/\/2open.biz\/?p=521"},"modified":"2015-06-23T06:27:24","modified_gmt":"2015-06-23T06:27:24","slug":"monitoring-advisory","status":"publish","type":"post","link":"https:\/\/www.2open.cn\/?p=521","title":{"rendered":"You have all you need to know about your Chinese customers\u2019 behavior. Do you have all it takes to make the most out of it?"},"content":{"rendered":"

\"DARPA_Big_Data\"<\/a>Imagine this real China business case.<\/p>\n

One of the largest and most successful manufacturers and retailers \u00a0of decoration materials in the world operates in China where it is also one of the top players. Its commercial network spreads over 135 countries such as United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, etc. In order to increase\u00a0brand awareness and online sales in the Chinese market, we suggested them to design a comprehensive strategy that would help them achieve those goals building longer term competitive advantage\u00a0over their competitors. After several months running their digital strategy, they wanted to know the exact ROI of the efforts they do\u00a0in the digital environment and how they were impacting in their overall business. Thus, they came to us to find it out.<\/p>\n

This company\u00a0was just launching its Tmall flagship store with limited and indirect\u00a0information on how to develop it. Their overall digital performance was far behind its competitors\u2019. By identifying their strategic priorities and activating the most appropriate solutions, they managed\u00a0to expand its brand awareness and generate more sales. For example, from 2014 Q4 to 2015 Q1, in its Tmall flagship store, experienced\u00a0a 200% increase in the conversion rate.<\/p>\n

How we work<\/em><\/strong><\/p>\n

In our China digital monitoring and advisory service, we track and analyze the accessible data from the back offices of multiple digital platforms through which our client interacts with its customers: Weibo, WeChat, Tmall flagship store, and Official Website. Moreover, with the benchmarking analysis of its main competitors, we further identified tactics to fine tune our client\u2019s strategy.<\/p>\n

The result of the analysis is based on our client\u2019s internal sources of information and the market external public information was a set of guides that served as a roadmap to continue improving their digital performance.<\/p>\n

The ultimate goal of the regular digital reports written by 2 Open is to diagnose their current issues\u00a0in order to tackle its future challenges in both sales and marketing.<\/p>\n

We are happy to help companies evaluate the health of their brand development in the Chinese market and propose solutions to resolve issues they have on a regular basis. For the companies who outsource digital activities, this is the perfect service to audit third parties\u2019 performance and unveil hidden inefficiencies.<\/p>\n

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