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2 Open will be in the Madrid Tourism Trade Show FITUR 2016 jan 20-24

Chinese tourism is increasing very fast lasts years as well as their economy. In the last 15 years has spread from 8 million to more than 100 million in 2014. It is a record according to the Chinese National Tourism Administration and is supposed that this number will keep growing. So, this emerging market has a

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General situation of cross-border e-commerce in China

General situation of cross-border e-commerce in China 2014 is called by many the year of beginning of cross-border e-commerce in China. Traditional retailers, domestic and oversea e-commerce giants, start-ups, logistic service providers and distributors have all joined this battle trying to get a share of the cake. No doubt this is a time of challenges

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2 Open visits ANUGA

Last week 2 Open was in ANUGA, the world´s leading food fair for the retail trade and the food service and catering market. It was a busy week, where 2 Open was in contact with some interesting companies that were really interested in discovering China´s digital possibilities. Meeting not only Spanish companies like Calvo Group, Campofrío, Castillo

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Digital Marketing in China in FEDETO (Toledo – Spain)

On October 8 we will be in Toledo (Spain) speaking about Digital Marketing in China, within the day of International e-Commerce organized by FEDETO (Business Federation of Toledo). During the event we will talk about our experience with Spanish companies selling online in China and we will try to give an overview of the features of digital marketing in the

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How to verify a Weibo account when you are not a Chinese company?

How to verify a Weibo account when you are not a Chinese company? In order to have your enterprise (brand) Weibo account verified, you have to provide some information to prove your identify. This gives your audiences and potential clients more trust in your brand’s legitimacy, and ensures that your identity is well-protected by Weibo.

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You have all you need to know about your Chinese customers’ behavior. Do you have all it takes to make the most out of it?

In our China digital monitoring and advisory service, we track and analyze the accessible data from the back offices of multiple digital platforms through which our client interacts with its customers: Weibo, WeChat, Tmall flagship store, and Official Website. Moreover, with the benchmarking analysis of its main competitors, we further identified tactics to fine tune our client’s strategy.

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Trends turning into essential tools, outlook 2015

Every year we deal with the trends of the upcoming’s season just to make sure we are up-to-date. We are looking forward for the iPhone 6 introduction; we can’t wait for the new Michael Kors bag-collection; we have to be among the first who try out the pop-up restaurant in town. Sometimes the latest trend

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2 Open is Participating in Ad Tech China 2014 Exhibition!

If you are interested in the Chinese media and marketing industry, you should have not missed the Ad Tech China 2014 Exhibition on the 26th and the 27thof June in Shanghai, an event where the latest trends about digital marketing and brand advertising are released. If for some reasons you missed it, no worries, 2Open

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