Luis Galán

How can foreign SMEs be competitive in China?

Most western economies enjoy an abundant offer of qualified talent that proportionally lacks in China. Nevertheless, China’s macroeconomic situation is starting to increase the demand of qualified talent, and more importantly, it is starting to value it more, rewarding it in ways that we do not often see in other economies, or at least not

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Business Theory and Practice in China – Not what you’d expect

Have you ever asked somebody how to do something in China and gotten an unclear or contradictory answer? Worry no more my dear reader, getting to know things before actually doing them in China is extremely difficult, here is why! Not all questions have a vague answer to them, we are mainly focusing on business

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Top 5 Chinese payment gateway for your website

The market of e-commerce stand alone websites growing very fast in China. In order to have your own e-shop website you need to consider to get a good payment gateway to accept your payments online. Everyone who is new to ecommerce will tell you that the most difficult task is not only to decide which platform is the

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How to verify a Weibo account when you are not a Chinese company?

How to verify a Weibo account when you are not a Chinese company? In order to have your enterprise (brand) Weibo account verified, you have to provide some information to prove your identify. This gives your audiences and potential clients more trust in your brand’s legitimacy, and ensures that your identity is well-protected by Weibo.

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You have all you need to know about your Chinese customers’ behavior. Do you have all it takes to make the most out of it?

In our China digital monitoring and advisory service, we track and analyze the accessible data from the back offices of multiple digital platforms through which our client interacts with its customers: Weibo, WeChat, Tmall flagship store, and Official Website. Moreover, with the benchmarking analysis of its main competitors, we further identified tactics to fine tune our client’s strategy.

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Trends turning into essential tools, outlook 2015

Every year we deal with the trends of the upcoming’s season just to make sure we are up-to-date. We are looking forward for the iPhone 6 introduction; we can’t wait for the new Michael Kors bag-collection; we have to be among the first who try out the pop-up restaurant in town. Sometimes the latest trend

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2 Open is Participating in Ad Tech China 2014 Exhibition!

If you are interested in the Chinese media and marketing industry, you should have not missed the Ad Tech China 2014 Exhibition on the 26th and the 27thof June in Shanghai, an event where the latest trends about digital marketing and brand advertising are released. If for some reasons you missed it, no worries, 2Open

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What’s the Best Project Management Tool for Your Company in China?

Sometimes it’s hard to manage a small company. Unlike a big corporation, with an already established pyramid, everything goes by the rules, departments report to the CEO, and employees report to department heads. In a small company, most of the times, CEO has to multi task to act as a CEO but also as an

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